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Legal teams don’t have an off switch. For every contract and every decision, they’re reviewing, advising, and closing, balancing speed with protecting the company. That’s what it means to be always on.
Today, we’re excited to share a new brand identity that reflects who we are, where we’re going, and the teams we support who get legal work done every day.
At the center of our new identity is On, a symbol of legal intelligence in action. It embodies how legal teams operate: focused, practical, and ready for anything. And it represents what we’re building: AI that is flexible, accurate, and dependable.
LegalOn began six and a half years ago in Japan, founded by two lawyers who wanted a faster, smarter way to review contracts. They built an AI to flag and fix risks, giving legal teams a second set of eyes to work more quickly and confidently.
Since then, LegalOn has grown into a legal productivity platform used by more than 7,500 teams worldwide, supporting work from intake to completion and from contract review to governance. Through our partnership with OpenAI, we’re advancing from AI that assists to AI that acts – agents that work alongside legal teams and amplify their expertise.
Our new identity marks this shift. It represents AI that’s intelligent, precise, and ready to act, always working for legal professionals.
Our colors, deep indigo and poppy orange, express the balance at the core of in-house legal work. Indigo represents depth, focus, and trust. Orange adds energy and momentum – the drive to move business forward.
That same balance runs throughout our system, connecting typography that pairs serif and sans-serif fonts with design elements defined by architectural lines and 3D illustrations of legal documents in motion. Legal work is always balancing precision and speed, managing risk and getting things done.
Our new brand grew out of collaboration across Japan, the United States, and Europe. It’s shaped by our roots in Japan, where attention to craft runs deep, and by the perspective of our global teams who continue to expand how we think and work. Together, we’ve created something uniquely LegalOn.
It’s more than a new look. It’s a commitment to the legal and contracting teams who are always on.
We’re building a future where your intelligence is amplified, your time is protected, and your force is multiplied. Our brand may look new, but our purpose is unchanged: to turn on legal intelligence for every team, everywhere.
Onward
